Custom Flooring Design
Custom flooring design is the process of building a one-of-a-kind hardwood floor, herringbone, chevron, medallion inlays, or mixed-species patterns, planned and installed specifically for your home's layout and style, rather than a standard straight-plank install. For homeowners in Coeur d’Alene/Spokane, it's the difference between a floor that simply works and a floor that becomes part of the story of the home.
Why Custom Patterns Get Talked Out Of, Not Built
Most flooring companies install what's easy. Herringbone, chevron, medallions, and mixed-species designs take real planning and a level of precision most crews aren't set up to deliver, so homeowners either get talked out of the idea entirely or end up with a rougher version than they pictured. On top of that, most people don't realize how many pattern options exist beyond straight-plank flooring, or assume custom work is priced out of reach before ever asking.
Who This Is For
Homeowners building or renovating a statement room (entryway, dining room, primary suite)
Homeowners who've seen a pattern in a magazine, on a trip, or in a home tour and want it in their own house
Homeowners investing in a forever home who want real design intention, not just flooring
Builders and architects who need a flooring partner capable of executing detailed pattern work reliably
Why Floors By Shawn
Patterns designed around your home's actual architecture, not a generic template pulled off a shelf.
Fully Custom Design
Herringbone, chevron, and inlay work take precision most installers avoid. I don't avoid it.
Complex Patterns Done Right
Planned Before It’s Built
Every custom project starts with a full layout plan, so you see the design before a single board is cut.
Custom design work is one of the most memorable, most photographed details a home can have, and it shows in resale conversations too.
A Floor That Adds Real Value
Installation Process
Design consultation and layout planning for your specific space
Material selection (species, stain, pattern finalization)
Precision cutting and custom installation
Finish work matched seamlessly to the rest of your home
Final walkthrough
Pattern Capabilities
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A classic zigzag pattern that adds movement and a custom, tailored feel to any room.
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A sharper, more angular version of herringbone, with a bold, modern look.
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A woven, grid-like pattern that reads as detailed and traditional.
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Centerpiece designs, often combining wood tones or metal accents, built for entryways and formal rooms.
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Combining wood types or tones for contrast and depth within a single pattern.
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Detailed edging and room-to-room transitions that make a design feel finished rather than bolted on.
Your Questions, Answered
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Herringbone, chevron, basketweave, custom medallions and inlays, and mixed-wood designs, tailored to your space and style.
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It depends on the complexity of the pattern and the square footage involved. I'll walk you through real options and real pricing during your consultation.
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Yes, this is one of the most popular ways homeowners start, a single statement room rather than the whole house.
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Custom work takes longer due to planning and precision cutting, I'll give you a real timeline specific to your design during your quote.
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Both. Many of my custom projects are additions to existing homes, not just new construction.
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[Link directly to the Projects/Gallery page filtered to custom design once populated.]
Let’s Build a Floor You Can Stand On
